Brand Identity, Motion, Campaign, Packaging.
Completed in 2026 with Stereo Creative.
The gingham pattern, which is central to the brand identity, draws inspiration from both football flags and scarves while also referencing food associations, reflecting North London's café and dining culture. The logo is derived from typographic features found in historic crests and handwritten signage. Custom serifs are combined with Arsenal's existing Northbank typeface, creating a distinctive and ownable logo for the identity.