Boku
Brand Identity, Motion, Campaign, Packaging.
Completed in 2026 with Stereo Creative. Boku is an international payment network that connects global businesses with local payment methods. The brief was to elevate the existing brand identity and make this idea of global reach and local expertise feel more central to the brand. We refreshed the identity with a more considered and scalable logo, a dual type system and a distinctive colour palette. Together, these elements gave us a stronger foundation to build from and a bit more flexibility across different touchpoints.
From there, we developed a flexible design system built around Boku’s existing circle motif. We played with scale, taking the circle from a broad ‘brand horizon’ right down to a single point. This gave us a simple visual language that could shift between macro and micro, while reflecting the way Boku operates — connecting the bigger global picture with the detail and nuance of local markets.
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