Unfold
2023
Project Type:
Brand Identity, UX Design, Campaign.
Completed in CI Studio.
Project Information:
Bundlebee is a fresh and friendly brand identity for an innovative insurance company that offers customers the ability to bundle their home, car, and pet insurance into one convenient package. The concept behind the project was to break away from the typically serious tone of the insurance industry and introduce warmth, humour, and approachability.
The brand features a playful bee character that serves as a friendly mascot, bringing personality and charm to the insurance experience. Vibrant, warm colours and light-hearted illustrations are paired with witty, engaging copywriting to make the insurance process feel more delightful and less daunting.
The tone of voice and design elements reflect a fresh perspective that speaks to a wide variety of customers, welcoming them into a more enjoyable insurance journey. The Bundlebee logo and mascot are central to this concept, offering both functional and emotional appeal with their warmth and character.